The Lifestyle Festival, located near the finish line at each stage, is the place to be for all cycling enthusiasts. As the gathering point for all participants, spectators, and vendors, the Festival will feature cycling vendors, cancer awareness education, family activities, food, entertainment and more! There will be plenty to see and do for everyone in your group!
This Year's Exhibitors & Sponsors
The 2014 Exhibitors list is Coming Soon!
Showcase your company and products to more than one million spectators!
The Lifestyle Festival is the focal gathering point for the record Amgen Tour of California crowds. The Lifestyle Festival creates a giant, festive atmosphere for pre and post-race entertainment, hospitality and partner interaction with the general public.
Sign up for the official Amgen Tour of California newsletter for event updates leading up to race week. And be sure to bookmark this site and visit us often!